You wouldn’t allow it offline, so why allow it online? Remember, Same Rules Apply.

Online safety charity CyberSafeKids is launching its ‘Same Rules Apply’ campaign in Ireland (#samerulesapply). The campaign is an online parental awareness campaign to challenge the arbitrary and outdated separation of the ‘offline’ and ‘online’ worlds - we want parents to think about parenting their children both online and offline in the same way.

With the support of Accenture and in partnership with the National Youth Council of Ireland we have created a flagship video to promote our campaign, which is being launched across our respective social media channels today and is accessible here: www.cybersafekids.ie/samerulesapply

CyberSafeKids CEO Alex Cooney said

“As parents we teach our children how to ride a bike safely, how to cross the road and to be safe around water by teaching them to swim. Why then do we leave them to it when they’re on their phone or device and allow them to sit in their bedrooms unattended, or let them post and interact in games and apps unmonitored? This video and the #samerulespply campaign will help parents provide the support and care their children need for navigating the online world.”

National Youth Council Ireland’s CEO, Mary Cunningham said:

“Many adults believe that the young people in their lives know more about technology than they do, and often feel on the back foot in the online world. It is really important to remember that online safety is more about critical thinking and communication skills than the technology itself. So we need to keep the lines of communication open and empower young people to make safe and sensible choices, online as well as offline. Put simply: the same rules apply."

Jen Speirs, Digital Divide Sponsor for Accenture in Ireland and Executive Creative Director within Accenture Interactive said:

“We are delighted to support this innovative initiative. Our recent report Accenture Digital Index showed that digital usage has grown significantly in the past two years. Yet we know that tech-savvy younger people are more susceptible to misinformation and online harm than older age groups. This campaign is a fantastic creative way to get the message across to parents.”

For more on the campaign visit www.cybersafekids.ie/samerulesapply

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