Boots Ireland has become one of the first non-food retailers to join an important initiative to restrict the sale of energy drinks containing more than 150mg of caffeine per litre to children under the age of 16.
 
Currently, all high-caffeine energy drinks carry labelling stating they are not suitable for children, in line with industry guidelines. As a responsible health-led retailer, Boots wants to go beyond this and actively limit their sale to children under the age of 16.
 
A Boots spokesperson, commented: “Helping our customers to live healthier lives has always been our core purpose. We have listened to the growing public concern about young people consuming these high sugar, highly-caffeinated drinks. We are doing the right thing in our stores in Ireland to help further restrict their access.”
 
From 5 March 2018, Boots Ireland will have a till bar system in place where anyone thought to be under the age of 16 will be asked to prove that they are 16 or older.

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